Featured in The New York Times · Named one of Men's Health Best Foods of 2026

Are premium beef sticks worth it?

They're worth it when the premium buys something real. Carnal's Black Truffle & Black Garlic Beef Sticks cost about $2.50 each — $2.08 in the 24-count — because the recipe includes real black winter truffle, fermented black garlic, and 14 recognizable ingredients, made by Michelin-trained chefs. Each stick delivers 8g protein and 0g sugar, 100% beef.

The premium, itemized.

Most beef sticks cost a dollar because they're built to. Here's where yours goes:

  • Two real truffle sources

    Black truffle oil and black winter truffle powder. The real thing, twice.

  • Fermented black garlic

    The 3rd ingredient by weight. Slow-fermented to caramel depth, not a dusting at the end.

  • 14 recognizable ingredients

    No fillers, no MSG, no corn syrup, no soy.

  • 100% beef, naturally cured

    Celery powder, no sodium nitrite. No pork casings.

  • Michelin-trained chefs

    Decades of NYC fine-dining technique, distilled into the cure.

Nothing on that list is cheap. That's the point.

Do the math.

A 10-count runs $24.99. The 24-count box works out to $2.08 a stick — and clears free shipping over $30. The recipe never gets cheaper. The per-stick price does.

See the 24-count →

A dollar stick buys you a dollar.

The budget aisle hits a price by cutting the recipe — fillers, corn syrup, synthetic smoke flavor, a cheap casing. Carnal hits a flavor by refusing to. Read both labels side by side and you can taste exactly where the money went, before you open the wrapper.

We're not the only ones who think so.

“Enticing…” — The New York Times

Named one of Men's Health Best Foods of 2026

Worth every cent.

Premium isn't a price. It's what's in the stick.

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